We find UHNWI clients for luxury brands through Instagram.
We generate direct inquiries from Forbes-listed entrepreneurs, politicians, celebrities, and private jet owners — without OTA commissions.
We don’t chase followers. We don’t optimize for likes.
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Of clients work with us under NDA
70%
Years exclusively
in luxury segment
6
Years in marketing
14
Generated for clients through Instagram
$6M+
We work with brands where quality of clientele matters more than quantity of followers.
WHO WE WORK WITH
aviation companies
— Private
real estate
— Premium
hotels & resorts
— Luxury
agencies & concierge services
— Premium travel
members clubs & business clubs
— Private
retail & haute couture
— Luxury
  • Broad targeting reaches everyone except the people who can actually afford you
  • OTA platforms capture your ideal guest first — and charge 15–25% commission for the introduction
  • Beautiful content attracts the wrong audience
Your Instagram looks perfect. But your UHNWI guest isn’t booking.

Here’s why most luxury brands fail on Instagram:
THE PROBLEM
stunning feed, empty pipeline.
The result:
→ Direct inquiry flow —
we find UHNWI clients in cold traffic using behavioral data, geo-signals, and audience psychology. Not broad demographics.
Exact people.
→ Precision targeting —
we build content strategy that speaks
directly to discerning, high-net-worth audiences. Every post has a purpose
beyond aesthetics.
we create a system where your ideal guest contacts you directly. No OTA.
No commission. No middlemen.
→ Content that converts —
THE SOLUTION
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CASE STUDIES
Private Aviation Company
Restored complete lead generation breakdown through precision Meta advertising rebuild. Stable inbound flow of UHNWI clients resumed within weeks.
Business Club Launch — Dubai
Launched social media from zero for an exclusive entrepreneurial club. Generated thousands of qualified leads for events and membership. Audience: entrepreneurs with $1M+ annual income.
Premium Luxury Travel Agency
Built Instagram from zero to 16,400 followers. Became the agency’s #1 lead generation channel. 92,000 organic profile views per month. Clientele: Forbes entrepreneurs, politicians, celebrities, private jet owners.
Real results. Most details under NDA.
Full case study available upon request
Full case study available upon request
Full case study available upon request
We specialize in one thing: connecting luxury brands with the clients they were built for —
through Instagram.

Tatiana brings 14 years of marketing experience, a journalism degree from Moscow State University,
and 6 years of deep specialization in UHNWI audience acquisition.

She has spoken at Atlanty — one of the most influential entrepreneurial business clubs in the region —
on the topic of luxury marketing.

Our clients trust us with their most valuable asset: their brand reputation. That’s why 70% of our partnerships are under NDA.
I LOVE SMM is a boutique luxury marketing agency founded
by Tatiana Covtun.
ABOUT
We take on a limited number of new clients each year to ensure exceptional results for each partnership.
Ready to attract the clientele your brand deserves?
Book a Call